Early 2000s. Businessmen in an airport and this distressing observation: they all wear a parka over their business suit. Alas, a parka that is too short! To remedy this fashion misstep, Xavier Aujard designed an overcoat with graphic lines, very long, well enveloping and above all resistant to bad weather. And it has 5 practical pockets. The new generation parka was born.
Initially very androgynous, the brand has evolved towards more femininity and sensuality while retaining the functional and nomadic qualities of the clothes.
The choice of technical and water-repellent materials, diverted from their usual use, signs an urban collection with a sophisticated twist.
Over the seasons, the brand has added a collection of warm coats in double-sided wool or in wool and cashmere. A contemporary response to the general demand for soft, modern, urban coats.
The most produced? A fine padded jacket or a faux fur lining, removable, allow the parkas to be worn in winter as in spring depending on climatic hazards.
2017. Launch of the LIFE JACKET capsule. For a city that is always on-the-go, two-wheelers require, the details are designed as a hands-free option. Everything is played in the interior pockets for optimized storage: removable pockets, eyelet for smartphone, 5th zipped pocket on the back. In terms of materials, rubberized fabrics and taped seams for maximum protection.